Google has launched its own ‘Made in India’ initiative. The new development is designed to promote Indian developers, giving them a chance to feature their work on the Play Store in a special section.
“At Google Play, we are committed to helping Indian developers of all levels seize this opportunity and build successful, locally relevant businesses, “said Purnima Kochikar, director of business development for games and applications, Google Play. Google highlights that more than 70 per cent of Internet users in India enter the Web primarily using smartphones. This growth in smartphone usage has prompted the company to encourage domestic developers to build more apps and games. More content could pave the way for the Android maker to strengthen its presence in India and around the globe.
Revealing some numbers, Google underlines that India users on android install more than a billion apps every month from Google Play, and this number is growing by 150 per cent year. The ‘Made in India’ initiative was launched as part of the App Excellence Summit that was recently hosted in Bengaluru. Google also showcased success stories from developers including Dailyhunt, Healthifyme, RailYatra and UrbanClap that are all natively building apps and services for the Android platform. Skill-building consultation sessions and demonstration booths were available at the venue for developers.
Indian developers who want to participate in the ‘Made in India’ programme by Google need to fill in a self-nomination form. The apps need to be based on Google’s Build for Billions’ guidelines that were launched last year.