What Was Volkswagen Thinking

What Was Volkswagen Thinking

In “What Was Volkswagen Thinking?,” Jerry Useem (2016) explains that organizations can be defined and shaped through communication.

In “What Was Volkswagen Thinking?,” Jerry Useem (2016) explains that organizations can be defined and shaped through communication. Useem discusses the technique of using a series of scripts and/or a company credo to help determine the behavior and decisions of employees. In the article, Useem presents both positive and negative examples of using a corporate script/credo.

In your response, explain how using a script/credo can guide organizational behavior. Based on what you have learned from reading Useem’s article, do you believe that having a corporate script/credo is a good way to guide organizational behavior? Explain.

Your response should be at least 500 words in length.

Answer preview for In “What Was Volkswagen Thinking?,” Jerry Useem (2016) explains that organizations can be defined and shaped through communication.

APA

577 Words