The Women National Basket Ball Association Sponsorship Deal with United States Bank

The Women National Basket Ball Association Sponsorship Deal with United States Bank

Find your own example of a sports league, team, or event that recently signed a sponsorship deal. Discuss the new partnership and all the ways the relationship will be beneficial. How are corporate partners finding unique ways to sponsor sports that stand out and create special connections with fans? Why is non-traditional sport sponsorship important?

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