Target Market and Media Spend Analysis Project

 Target Market and Media Spend Analysis Project

Each individual will be responsible to select a product and organization (national or international) on which to conduct a target market and media spend analysis.

Each individual will be responsible to select a product and organization (national or international) on which to
conduct a target market and media spend analysis. Individuals will use the library databases and other sources to
conduct the analysis. See below for specifics. The analysis should cover a company similar to the company for
which the individual’s group is working. Information from this analysis will be included with the team project
situation analysis.

Written Paper: 3-5 page report format

Target Market Profile – Who uses the product/organization?
Demographics
Psychographics (inferred from data)
Behaviorgraphics (inferred from data)
Figures and Tables from Sources:
Required Sources
MRI/Simmons
Organization website
Other Websites and Databases
Media Spend – Where does organization spend for MARCOM?
Categories
3 years spending
Change Analysis
Figures and Tables from Sources:
Required Sources
Winmo (previously Redbooks)
Other Websites and Databases
Social Media Follower Profiles – Who follows the organization?
Categories
Explanation
Figures and Tables from Research:
Required Sources:
Company Social Media
Other Websites and Databases

Answer preview for each individual will be responsible to select a product and organization (national or international) on which to conduct a target market and media spend analysis.

APA

999 words