What COVID has taught GYMS.
With a raise of hands, how many of you did an online workout during quarantine? Now, did any of your family members purchase any gym equipment? Just by sampling this class alone, it is evident that the closure of gyms has made an impact on our society for the past year. Today I am going to talk you through what the forced closure of gyms did to the fitness industry and the different ways that they have bounced back. As someone who has frequented the gym pre-covid I have experimented with the different modes of excising during quarantine.
I. Gym closure statistics.
a. Letting go of staff
c. While the fitness industry was among the hardest hit at first, statistics show that over time they were able to adapt and make up for all the lost time
i. 40% of respondents exercised at home for the first time because of COVID-19 [Harrison Co., May 2020]
ii. During the quarantine, 74% of Americans used at least one fitness app [Frenetic, July 2020]
iii. Between Q1 and Q2 of 2020 home fitness app downloads grew globally by 46% [Visual Capitalist]
iv. Peloton is estimated to make around $1.8 billion in sales for 2020 [Statista, September 2020]
Some gym owners lost hope, but many preserved and did everything they could to keep their business afloat and morals high.
II. SOLUTION: The popularity of online training
a. Youtube series
b. Other social media platforms
i. Some gyms took to Instagram live stream and hosted their classes virtually
ii. Others that were looking for a more community feel held zoom classes, keeping other people motivated.
So what has the fitness industry do about it? Well let me ask you first, have any of you changed your fitness habits during quarantine.
III. SOLUTION: The future of the fitness industry
IV. The general public’s perception of fitness will finally change
V. The experience of a pandemic, which is unique for everyone, has brought the topic of health into focus for many people much more than before. In principle, this is good for the fitness industry. Fitness strengthens the immune system. In fact, it also needs the right and safe offers to do so.
a. physical activity is being recognized as essential by the public as a means of achieving and maintaining health.
Many spoke of a ‘hybrid’ system where clients would only visit the gym periodically and complete the rest of their training with online resources. believe many of them will do a hybrid of in-person training and online training. For example, our clients will meet their trainer or coach in person two to three times a week and then do online workouts and classes between their sessions. Fitness is now more accessible than ever and they save travel time by working out at home. What will the fitness industry look like in the future? I don’t know. All I know is, I can’t wait to be an integral part of the process and form more great relationships along the way.”
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