Module Discussion: Chinese soft power in film
Media Studies 160: International Media
Application Module: Soft Power and Chinese Media
Previously in class, we studied propagandistic and diplomatic uses of international media

during the World Wars and the Cold War. International radio explicitly promoted government-
approved messages. Nye’s notion of Soft Power examined how nations also lead by the

attractiveness of their culture. Thus, in addition to explicit government media, a broad range of
cultural artifacts from private media companies also influence perceptions of nations and
Film is an important dimension of soft power, so it is not surprising that Chinese conglomerates
are forging relationships with Hollywood producers. Beijing Wanda Group’s acquisition of
Legendary Pictures in 2016 led to the making of “The Great Wall” (optional reading)

In this discussion, we will examine portions of a film from 2017 and briefly evaluate its
effectiveness as an expression of Chinese soft power. Use the viewing questions below.
After viewing, explain how the film is or is not a good example of soft power as defined by
Joseph Nye. You do not need to answer all of these questions in your response, but be sure to
reference Nye (quickly quoting or paraphrasing) to make your observations about the film clear
to your reader. Two-three paragraphs.

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