propaganda or advertisement artifact

propaganda or advertisement artifact

To complete this assignment, you will perform an analysis of an example of a propaganda or advertisement artifact (see below). Your analysis should focus on how the artifact reflects the 5 steps of Monroe’s Motivated Sequence


To complete this assignment, you will perform an analysis of an example of a propaganda or advertisement artifact (see below). Your analysis should focus on how the artifact reflects the 5 steps of Monroe’s Motivated Sequence. The analysis paper should be approximately 2-3 pages in length, standard font, double-spaced, in full APA format.

In your analysis you should identify the 5 steps of Monroe’s Motivated Sequence present in the message contained in the poster. To organize this paper, you may use these steps as category headers in APA format. You should describe how each of these steps are presented with detail and examples from the artifact.

  • Attention (What aspects of the poster grab your attention?)
  • Need (What problem or concern is being “sold”?)
  • Satisfaction (What is the proposed solution?)
  • Visualization (How does the message inspire the audience to visualize the values from the poster in their own lives?)
  • Action (What does the poster tell the audience to do?)

Additionally, take the following questions into consideration in your short essay. You can answer them within the steps above, or separately:

  • Who produced the message and what are they getting out of it?
  • Is the message credible? To whom? Will it be credible to all audiences?
  • What appeals are embedded in the message? 
  • Who is the target audience of the message? How can you tell? 

Artifacts to Analyze

Choose one of the following artifacts to analyze for this assignment. 

Uncle Sam (the symbolic character) standing smiling at a Christmas tree laden with warships, telephones, an automobile, a fat man labeled "The Trusts," and skyscrapers; with bags of money at its base.

“Uncle Sam’s Christmas, 1902” (Links to an external site.)  by  Harper’s Weekly ,  Library of Congress Photos/Prints/Drawings Collection (Links to an external site.)  is in the  Public Domain (Links to an external site.) 

Poster showing a woman placing a blue "Y.W.C.A." board on top of four blue triangles labeled "Physical," "Educational," "Social," and "Spiritual."

“Why not invest in these building materials for after-the-war construction?” (Links to an external site.)  by  Blue Triangle investment campaign 1919 ,  Library of Congress Photos/Prints/Drawings Collection (Links to an external site.)  is in the  Public Domain (Links to an external site.)

A framed black and white poster of Huey Newton and Bobby Seale in front of the storefront headquarters of the Black Panther Party in Oakland, California. Both men are wearing berets and leather jackets and are armed with assault rifles. Below the image is this quote from Newton: [The racist dog policemen must withdraw immediately from our communities, cease their wanton murder and brutality and torture of black people, or face the wrath of the armed people].

“Black and white poster of Huey Newton and Bobby Seale” (Links to an external site.)  by  Black Panther Party ,  Smithsonian Institution National Museum of African History & Culture (Links to an external site.)  is in the  Public Domain (Links to an external site.)

Poster illustrating 99 reminders that human rights are not the problem.

“The world’s got #99problems. Indigenous rights aren’t one of them.” (Links to an external site.)   by Former UN Special Rapporteur on assembly & associa (Links to an external site.) is in the Public Domain (Links to an external site.)


References

Baldwin, J. (2018). Re-motivating Monroe, Click-Whirr: Social suasion and the motivated sequence. In The Handbook of Communication Training (pp. 362-374). Routledge.

Crick, N. (2017). Rhetorical public speaking: Civic engagement in the digital age. Routledge.

Del Gandio, J. (2017). More than solutions: Empowering students to think strategically and tactically. Communication Teacher31(2), 63-69.

Kim, H., Rao, A. R., & Lee, A. Y. (2009). It’s time to vote: The effect of matching message orientation and temporal frame on political persuasion. Journal of Consumer Research35(6), 877-889.

Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s Motivated Sequence for its effects on ratings of message organization and attitude change. Psychological reports , 86 (3_part_2), 1135-1138.


Don’t Forget

Answer preview for To complete this assignment, you will perform an analysis of an example of a propaganda or advertisement artifact (see below). Your analysis should focus on how the artifact reflects the 5 steps of Monroe’s Motivated Sequence

APA

382 Words