positioning statement and motto

positioning statement and motto

Use the provided information, as well as your own research, to assess one of the stated brands (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre) by completing the questions below with an original response to each. At the end of the worksheet, be sure to develop a new original positioning statement and motto for the brand you selected.

Week 4 Assignment: Positioning Statement and Motto

Use the provided information, as well as your own research, to assess one of the stated brands (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre) by completing the questions below with an original response to each. At the end of the worksheet, be sure to develop a new original positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link.

Name: Professor’s Name: Course Title: Date: Company/Brand Selected (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre):

Target Customers/Users

Who are the target customers for the company or brand? Make sure you tell why you selected each item that you did. (Note: DO NOT say “any, all, everyone” or similar. You cannot target everyone, you must be specific.)

Age Bracket: (Insert response of at least one or two good sentences.)

Gender: (Insert response of at least one or two good sentences.)

Income Bracket: (Insert response of at least one or two good sentences.)

Education Level: (Insert response of at least one or two good sentences.)

Lifestyle: (Insert response of at least one or two good sentences.)

Psychographics (Interest, Hobbies, Pastimes): (Insert response of at least one or two good sentences.)

Answer preview for Use the provided information, as well as your own research, to assess one of the stated brands (Ferrari, NutriSystem, The Children’s Place Clothing or Beats by Dr. Dre) by completing the questions below with an original response to each. At the end of the worksheet, be sure to develop a new original positioning statement and motto for the brand you selected.

APA

600 Words