In each answer define and discuss the significance of the term to the study of political communication

Short Answers

terms. You will CHOOSE THREE (3) on which to write.
In each answer define and discuss the significance of the term to the study of political communication and provide an example of each term. Each answer should be at least two paragraphs and will be worth twenty points.

Issue ownership

Wedge appeals

Persuasion effects

Image spots

Bipartisan Campaign
Reform Act (BCRA)

Essay

I will provide TWO long-form essay questions, selected from the topics below.
You will select ONE. In a well-structured, complete essay, answer the questions included in the question including a thesis statement, displaying an understanding of the facts from readings and course materials surrounding the issue, and including your analysis of the question.

Option 1

One of the great criticisms of political advertising is its focus on comparison and negativity. How large a portion of campaign ads are judged to be negative, and why is that portion the size that it is?
Specific to negative ads, what strategies are most effective in their design and deployment?

Option 2

Iyengar discusses “going public” at length in the chapters assigned for this section of the course. What is “going public”? How long has it been in use, and why is it used? What factors influence how much political actors go public, which ones are most likely to do so, and what impacts have gone public had on governing and American democracy generally?

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In each answer define and discuss the significance of the term to the study of political communication

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