Monroe’s Motivated Sequence

Monroe’s Motivated Sequence

Describe a topic clearly and succinctly for the audience. Demonstrate ability to organize a speech using Monroe’s Motivated Sequence.

The goals of this assignment are:

  1. Describe a topic clearly and succinctly for the audience.
  2. Demonstrate ability to organize a speech using Monroe’s Motivated Sequence.
  3. Demonstrate ability to participate in basic aspects of public speaking in a formal manner.
  4. Demonstrate presentational/delivery skills.
  5. Demonstrate understanding of classmates (objective as an audience member).
  6. Demonstrate ability to utilize public speech as a tool for social control.


You will submit two items in this assignment:

  • The URL link to your second video recording on a video streaming or file sharing platform.


The purpose of this speech is to give you an opportunity to persuade the class to a particular viewpoint. This will test your ability to organize information using the Monroe Motivated Sequence. In the mid-1930s, Alan H. Monroe developed a pattern for persuasive messages that has become something of a standard because of its effectiveness. Complete a speech with the following steps of Monroe’s Motivated Sequence clearly illustrated:Further, this speech should challenge your presentation skills.  Your Speech video and outline or essay should reflect the 5 steps to Monroe Motivated Sequence.

  • For the “Video”: For this speech, you will prepare a 4-6 minute speech. You will deliver the speech extemporaneously – this means you should not read from an essay. Instead, you should only use note cards and know your topic inside out. It is highly recommended you avoid reading anything other than a direct quote. The speech must include at least 1 visual aids (e.g.,  Charts, Graphs, Slides., Overhead, Flipcharts., Audio, Video, Props, or  Posters).

5 steps of Monroe Motivated Sequence.

  1. Attention: This step is designed to gain the interest of the listeners. One of the biggest problems here is assuming you have the audience’s attention. In fact, assuming the step as given causes problems throughout the entire speech. You cannot persuade someone unless you have his or her attention. This step is very similar to the traditional introduction.
  2. Need: The need step is used for developing or describing some problem or for demonstrating that the audience has a need for the speech you are giving. You want them to say to themselves, “I need to hear this,” or “Something needs to be done about this!” Again, don’t assume the need is obvious. Remember that this step involves need from the standpoint of the audience member. The door-to-door salesperson who says “I need one more sale so I can go to Hawaii” is being ineffective; he should address the prospect’s need.
  3. Satisfaction: Next, present a solution to the problem you presented in the Need step. Show how to satisfy the need. Scratch the itch. The Need step and the Satisfaction step appeal primarily to left-brained, logical thinking (although you always need some appeal to the right-brain thinking as well, especially in terms of clarifying information). In this step, you want the audience to think, “That will work!”
  4. Visualization: This is where we get into true persuasion. The purpose of this step is to develop within your audience an image of the consequences of their choices. If you want them to do something, you have to help them create in their minds an image of the good things that will happen if they do what you want them to do. Or, help them imagine the bad consequences of not adopting the policy. In this step you are appealing more to right-brain thinking; you want to get them emotionally as well as logically involved, and you want them to feel those consequences on a gut level. In the Satisfaction step, you wanted them to think, “That will work.” In the Visualization step, you want them to think, “That will work for me. I can do that. I can see myself doing that.”
  5. Action: The action step should move your audience to actually do something about your speech. To do this, you need to have some clear and specific actions for them to take. “Somebody should do something” only frustrates them, because they have no direction. Even “give some money to this cause” lacks motivation. Tell them, “I want each of you to give just $10 to this. If you can do more, fine. But don’t you agree that $10 is within reach of all of us?” Or whatever it is you want them to do. You should know from the beginning of your speech what exact action you are going to ask them to take.

Be sure to do some research to substantiate your claims, especially in the need step. At least 2 scholarly sources are required.

Don’t Forget

  • For all speeches, be sure to submit all the required components in their appropriate assignment submission box.
    • At least 2 credible sources is required. You may site yourself or a friend or family member as a source.
    • Use the “website URL” tool to upload your speech video. 
  • If your video lacks sound or visuals (no blank screens) you will receive a score of zero. Make sure a recording with working audio and visual components is submitted correctly.
  • Make sure the timing of your video meets the guidelines.
  • Make sure you modify your settings so that anyone with a link can access the video. 

Answer preview for Describe a topic clearly and succinctly for the audience. Demonstrate ability to organize a speech using Monroe’s Motivated Sequence.


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