Marketing part for a business plan

Marketing part for a business plan

Bridging the gap between live performance and streaming, Venue Entertainment offers a multimedia experience for the consumption of music content.

Executive Summary
Overview:
Bridging the gap between live performance and streaming, Venue Entertainment offers a multimedia experience for the consumption of music content. As an alternative to the current live music experience… Initially launching as a digital platform with plans to expand to physical locations…
Opportunity:
Lack of accessibility for live music consumption is posing an obstacle for a new generation of potential concert-goers. As demand for new music experiences increases, inflation of ticket prices and limitation of viewing locations continue to present a problem with the current system for the live entertainment industry. Venue Entertainment seeks to meet this demand with an alternative to the current default.

Operations:
Phase I: Negotiation and collaboration with content owners, software development, livestream & recording tech issues
Phase II: Location assessment and venue construction, collaboration with existed theaters

Marketing:
Social media ads and campaign, artist endorsement, media newsletter

Answer preview for Bridging the gap between live performance and streaming, Venue Entertainment offers a multimedia experience for the consumption of music content.

APA

693 words