Description of Idea

Rough Draft of Final Opportunity Analysis Plan


The following elements must be included in this milestone submission:

 Title page: Opportunity Analysis Plan

 The report includes the following sections:

o Section 1: Description of Idea
 Provide a general overview of the idea
 Explain how it solves a problem, meets a need, and so on
Describe the basic business concept (textbook worksheet, Chapter 2)
 Discuss/evaluate the competitive advantage
o Section 2: Market Analysis
 Include the short paper from Milestone One

o Section 3: Assessment of the Entrepreneur and the Team -I will provide this when ready to submit the project

 Where are the knowledge gaps and how are they covered?
 How is the team structured?



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Description of Idea


1769 words

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