Learning/Communication Theory Order 

Learning/Communication Theory Order 

Writer may choose either option #1 or #2 Option #1 In retrospect, the reaction of the public to a 2017 Dove soap advertisement and Unilever’s apology as told in Humphries-Kil’s (2019) case are both expected and shocking. First, provide a detailed overview of the case. Then, using a learning theory lens, dissect the case. How did the advertisement come to be, why didn’t someone notice its questionable content and message, what lessons were learned, and how can Unilever institutionalize this knowledge? Reference Humphries-Kil, M. (2019). Unilever and leadership: Gender, race, and classification in corporate globalisation (Links to an external site.). SAGE Business Cases. https://doi.org/10.4135/9781526469311 Requirements: Your submission should be 4-6-pages in length (not including title or reference pages) and be formatted according to the CSU Global Writing Center’s APA resources (Links to an external site.). Be sure to discuss and reference concepts taken from the course reading material and relevant research. You must include a minimum of four credible, academic or professional references including the text or other course materials if used as a resource. The CSU Global Library (Links to an external site.) is a good place to find these references. Option # 2 In retrospect, the reaction of the public to a 2017 Dove Soap advertisement and Unilever’s apology as told in Humphries-Kil’s (2019) case are both expected and shocking. First, provide a detailed overview of the case. Then, using a communications theory lens, dissect the case. How did the advertisement come to be, why didn’t someone notice its questionable content and message, did Unilever effectively repair its reputation, and what communications lessons were learned? Reference Humphries-Kil, M. (2019). Unilever and leadership: Gender, race, and classification in corporate globalisation (Links to an external site.). SAGE Business Cases. https://doi.org/10.4135/9781526469311 Requirements: Your submission should be 4-6-pages in length (not including title or reference pages) and be formatted according to the CSU Global Writing Center’s APA resources (Links to an external site.). Be sure to discuss and reference concepts taken from the course reading material and relevant research. You must include a minimum of four credible, academic or professional references including the text or other course materials if used as a resource. The CSU Global Library (Links to an external site.) is a good place to find these references. MGT500 Mod 4 CT MGT500 Mod 4 CT Criteria Ratings Pts This criterion is linked to a Learning OutcomeRequirements 10 to >8.0 pts Meets Expectation Includes all of the required components, as specified in the assignment, including submission length and all assignment components/questions addressed. 8 to >6.0 pts Approaches Expectation Includes most of the required components, as specified in the assignment. 6 to >4.0 pts Below Expectation Includes some of the required components, as specified in the assignment. 4 to >0 pts Limited Evidence Includes few of the required components, as specified in the assignment. 10 pts This criterion is linked to a Learning OutcomeContent 20 to >16.0 pts Meets Expectation Demonstrates strong or adequate knowledge of the case and the selected theory; correctly represents knowledge from the readings and sources. 16 to >12.0 pts Approaches Expectation Some significant but not major errors or omissions in demonstration of knowledge. 12 to >8.0 pts Below Expectation Major errors or omissions in demonstration of knowledge. 8 to >0 pts Limited Evidence Fails to demonstrate knowledge of the materials. 20 pts This criterion is linked to a Learning OutcomeCritical Analysis 30 to >24.0 pts Meets Expectation Provides a strong critical analysis and interpretation of the information given. 24 to >18.0 pts Approaches Expectation Some significant but not major errors or omissions in analysis and interpretation. 18 to >12.0 pts Below Expectation Major errors or omissions in analysis and interpretation. 12 to >0 pts Limited Evidence Fails to provide critical analysis and interpretation of the information given. 30 pts This criterion is linked to a Learning OutcomeSources Application of Source Material 5 to >4.0 pts Meets Expectation Cites and integrates at least 4 credible sources. Sources well or adequately chosen to provide substance and perspectives on the issue; knowledge from the course linked properly to source material. 4 to >3.0 pts Approaches Expectation Cites and integrates 3 credible sources. Some significant but not major problems with selection and linkage of sources. 3 to >2.0 pts Below Expectation Cites and integrates 2 credible sources. Major problems with selection and linkage of sources. 2 to >0 pts Limited Evidence Cites and integrates fewer than 2 credible sources. Source selection is seriously flawed; no linkage to knowledge from the course. 5 pts This criterion is linked to a Learning OutcomeDemonstrates college-level proficiency in organization, grammar and style. 5 to >4.0 pts Meets Expectation Project is clearly organized, well written, and in proper format as outlined in the assignment. Strong sentence and paragraph structure; few errors in grammar and spelling. 4 to >3.0 pts Approaches Expectation Project is fairly well organized and written, and is in proper format as outlined in the assignment. Reasonably good sentence and paragraph structure; significant number of errors in grammar and spelling. 3 to >2.0 pts Below Expectation Project is poorly organized; does not follow proper format. Inconsistent to inadequate sentence and paragraph development; numerous errors in grammar and spelling. 2 to >0 pts Limited Evidence Project is not organized or well written, and is not in proper format. Poor quality work; unacceptable in terms of grammar and spelling. 5 pts This criterion is linked to a Learning OutcomeDemonstrates proper use of APA style. 5 to >4.0 pts Meets Expectation Project contains proper APA formatting, according to the CSU Global resources on APA citation style, with no more than one significant error. 4 to >3.0 pts Approaches Expectation Few errors in APA formatting, according to the CSU Global resources on APA citation style, with no more than two to three significant errors. 3 to >2.0 pts Below Expectation Significant errors in APA formatting, according to the CSU Global resources on APA citation style, with four to five significant errors. 2 to >0 pts Limited Evidence Numerous errors in APA formatting, according to the CSU Global resources on APA citation style, with more than five significant errors. 5 pts
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APA Format,1460 words

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