Four Key Concepts

Four Key Concepts

Only use the article provided to answer the discussion post.

Four Key Concepts: Your Starting Points address the Best Alternative to a Negotiated Agreement (BATNA), Reservation price, Zone of Possible Agreement (ZOPA), and Value creation through trades. These are 

specific pieces of your framework for a successful negotiation. Select two of these concepts and offer 

your narrative on the challenges associated with arriving at your estimates. 

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APA Format, 323 words