Case Study
The COVID-19 pandemic has created opportunities and challenges for businesses in many countries. For this assignment, please select one of the following companies for your report:
Dunkin’ Brands has indicated that it will close around 800 locations in the United States. Wall Street article: “Dunkin’ Brands in Talks to Be Acquired by Arby’s Parent,” Link: https://www.wsj.com/articles/dunkin-brands-in-talks-to-be-acquired-by-arbys- parent-11603716836?mod=hp_lead_pos3
GAP is trying to restructure the company for the future. Wall Street Article, “Can Gap Escape the Whirlwind? New CEO Confronts Years of Decline,” Link: https://www.wsj.com/articles/gap-stores-ceo-sonia-syngal-retail-economy- 11603424943?mod=hp_lead_pos4
For this case study, please address the following topics:
Identify two potential conflict sources with the employees at your selected company and
explain how you would use negotiation tactics to resolve each conflict.
Develop a communication plan to retain your best employees.
Design an employee training program that is focused on superior customer service to improve the brand of your selected company.
Identify opportunities to persuade previous customers to return to your selected company for future purchases.
Case study reports
The title page, abstract, and reference list pages can be counted toward the minimum page requirement for this assignment. Please upload your report in the appropriate “Assignment” folder in Canvas as a Microsoft Word file.
The report should be developed in APA format. A summary APA style guide will be included with the assignment.
Additional guidelines by the American Psychological Association (APA) can be found at the following link: http://owl.english.purdue.edu/owl/resource/560/01/.
Each assignment should be double-spaced with one-inch margins using a Times New Roman 12- point font. A title page, abstract, appropriate citations of referenced materials, subtitles, running headers, and page numbers are required for this assignment.
Label your report as follows:
Your Last Name_Your First Name_Title
Example: Michael Kosaka Case Study
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APA
3011 words