Cultural Differences

Cultural Differences

How would you compare/contrast the culture of the young men from Sudan (in the video) to the U.S. culture?

As you watch the video, think about the concepts that you read about in chapter 4 (elements of culture, cross cultural comparisons; culture and business). Think about their culture, the American culture, the aspects that they need to adjust as they come into a new culture.

Follow this link to see the video (https://www.youtube.com/watch?v=BT0kzF4A-WQ): Cultural Differences (National Geographic)

After watching the video, answer the following questions:

Question #1. How would you compare/contrast the culture of the young men from Sudan (in the video) to the U.S. culture? Mention what dimensions mentioned in the frameworks in the textbook (Hofstede’s dimensions) that you see in the video.

Question #2. Sometimes the role of marketing is to educate the consumers in regards to products that are new to that market/segment. Clearly some of the products the young men encountered were new to them. Can you give an example as to how marketing could teach consumers about how to use a new product?

Question #3: Do you see any evidence of ethnocentrism in the video? Where? Who? How?

Question #4: Have you ever experience “culture shock” while traveling or meeting someone from a different culture. Give an example. If you haven’t experienced this, think of an example where cultural differences would be very evident.

Answer preview for how would you compare/contrast the culture of the young men from Sudan (in the video) to the U.S. culture?

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