critical analysis of a current and live website

critical analysis of a current and live website

You are required to undertake a critical analysis of a current and live website website and present it in the form of a formal report that could be presented to the organization as if they were your real-life ‘client’. Based on this analysis, you are required to provide

You are required to undertake a critical analysis of a current and live website and
present it in the form of a formal report that could be presented to the organisation
as if they were your real-life ‘client’. Based on this analysis, you are required to provide
strategic recommendations to your ‘client’, pertaining to how they could improve upon
and/or change their approach to their web strategy.
You are required to specifically analyse the website in relation to the following:
Who do you believe are intended audiences of the website?
• What do you believe is the underlying aim of this website?
• What do you believe is the main message/call to action?
• What do you believe is the main strategy underpinning the website?
• What other online tactics are currently in use to support the website and how
successful are they in achieving the aim and conveying the message as described
above?
• Are there any tactics not is use that could enhance the delivery of the message to the
intended audience/s and traffic to the website?
• What key strategic recommendations could be made that would aid in further
enhancing the existing website (sand associated online tactics) and/or develop a
new one? ie: what do you believe should be the main website strategy, aim,
message and tactics based on your analysis?
You must provide a detailed analysis supported by references to your main source
material to support your discussion and recommendations.

Suggested report template
1. Cover Page
2. Table of Contents
3. Index of graphs, tables, and figures (if applicable)
4. Section A: Website analysis
Who do you believe are intended audiences of the website?
What do you believe is the underlying aim of this website?
What do you believe is the main message/call to action?
What do you believe is the main strategy underpinning the website?
What other online tactics are currently in use to support the website and how
successful are they in achieving the aim and conveying the message as described
above?
Are there any tactics not is use that could enhance the delivery of the message to
the intended audience/s and traffic to the website?
5. Section B: Strategic recommendations based on the above analysis
What key strategic recommendations could be made that would aid in further
enhancing the existing website (sand associated online tactics) and/or develop a new
one? ie: what do you believe should be the main website strategy, aim, message and
tactics based on your analysis?
6. Reference list 7. Appendices

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