Consumer behavior

consumer behavior

Headspace is an app and online presence (websites, YouTube, social media) which offers users guided
meditations, sleep stories,

While many professional sporting organisations have seemingly survived COVID19, with leagues around
the world returning to some sort of normality, the same cannot be said for more local & community-
based sporting organisations. Estimated to have lost around $1.5 billion due to the pandemic, the
Australian community and local sports sector, including many non-for profit and feeder clubs for the
professional levels, continues to face a long road to recovery.
Western Pride Football Club is a community-focused club which represents the growing greater Ipswich
and Western Corridor of South-East QLD. It represents all aspects of the local community through
fielding social teams for boys and girls, as well as more competitive teams that play in the women’s
national premier league, and Football Queensland Premier League. Through its mission to be the
premier football club representing Ipswich and the Western Corridor at National, State and Local levels,
Western Pride has seen many of its senior players go on to play for the professional A-League and W-
League in Australia, as well as international leagues including the Singapore and South African Premier
League.
As part of the club’s long-term vision, they hope to be granted a license to play in the A-League and W-
League as a professional club. In order to achieve this, they have engaged you as a marketing consultant
to look for ways to recover from the impact of the pandemic as quickly as possible. To this end, they are
seeking advice on how to improve attendance at home games.
Task: Provide three recommendations designed to increase attendance at home games.

articles and videos about mindfulness and meditation – all in a
unique art style. It is hard to talk about Headspace without talking about Andy Puddicombe. In his early
twenties, Andy became a Buddhist monk. For over 10 years, his meditation training took him across the
world to Nepal, India, Burma, Thailand, Australia, and Russia. Eventually, he was ordained at a Tibetan
monastery in the Indian Himalayas. After completing his monastic commitment, Andy returned to the
UK with the huge-yet-simple goal of teaching meditation and mindfulness to as many people as possible.
To demystify the mystical, Andy set up a meditation consultancy and began working with politicians,
athletes, and business leaders. Headspace was born. Headspace has one mission: to improve the health
and happiness of the world. With 70 million downloads across more than 190 countries, they are well on
their way.

Task: Provide three recommendations designed to increase the number of Headspace downloads in
Australia.

While many professional sporting organisations have seemingly survived COVID19, with leagues around
the world returning to some sort of normality, the same cannot be said for more local & community-
based sporting organisations. Estimated to have lost around $1.5 billion due to the pandemic, the
Australian community and local sports sector, including many non-for profit and feeder clubs for the
professional levels, continues to face a long road to recovery.
Western Pride Football Club is a community-focused club which represents the growing greater Ipswich
and Western Corridor of South-East QLD. It represents all aspects of the local community through
fielding social teams for boys and girls, as well as more competitive teams that play in the women’s
national premier league, and Football Queensland Premier League. Through its mission to be the
premier football club representing Ipswich and the Western Corridor at National, State and Local levels,
Western Pride has seen many of its senior players go on to play for the professional A-League and W-
League in Australia, as well as international leagues including the Singapore and South African Premier
League.
As part of the club’s long-term vision, they hope to be granted a license to play in the A-League and W-
League as a professional club. In order to achieve this, they have engaged you as a marketing consultant
to look for ways to recover from the impact of the pandemic as quickly as possible. To this end, they are
seeking advice on how to improve attendance at home games.
Task: Provide three recommendations designed to increase attendance at home games.

Answer Preview

APA Format, 896 words
Open chat
Hello,
If you need further assistance, please send us a text here