Here are a few suggestions for effective writing:
1) Write in complete sentences, each with a clear subject and verb, the number and tense of which agree.
2) Limit each sentence to one thought. Simple sentence structure is best. Divide long, complex sentences into two shorter, simpler sentences.
3) Do not begin paragraphs with pronouns, and avoid using pronouns as sentence subjects when their antecedents are unclear.
4) Avoid passive voice (e.g., “Watson and Crick showed that DNA consisted of two molecules.” instead of “DNA was shown to consist of two molecules by Watson and Crick.”
5) Never use the second person in your narrative (i.e., “you”);
6) In general, it is best to use as few words as are needed to communicate the point of each sentence.
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