Essay #2 Rhetorical Analysis
1. Select an advertisement from a magazine, the newspaper, or from the internet. Choose an effective advertisement or editorial cartoon that contains both words and a visual message.
2. Study the advertisement and consider the questions above regarding the author, message, and receiver of the chosen ad. What appeals are the advertisers or writers using to sell their product or idea? Write answers to these questions, citing specific details that support your observations (colors, wording, positioning of objects or people, etc.)
3. Make sure to include a copy of the advertisement and insert the correct citation information on the reference page
4. Write an analysis (of at least two full pages) in which you explain the ad using your notes related to the SoapStone form. Organize your essay according to the following:
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