Briefly, what actions are you proposing, and whom will your audience be?
What is the specific problem you want to address? (Accessibility issues)
Briefly, what actions are you proposing, and whom will your audience be? In other words what will be the primary message and target audience of your advocacy campaign? List the steps you will take.
Background: Based on research
Explain your problem in detail and show the impact of the issue. The purpose of this section is not only to provide background information but also to make an argument that there is a problem that needs addressing.
Why is your problem essential to address? What is at stake?
What solutions have been tried? Are there already programs in place related to your topic? Have they been effective? Why or why not? How will your proposed action fit in?
Define the audience(s) for your advocacy campaign: Whom will you be trying to reach? You may have multiple audiences or just one. Explain in detail who your audience is and why they will (or should) care about your issue.
What do you want your audience(s) to do? Why are they the best audience(s) to take effective action? What action(s) are you proposing and why?
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